Building the Brand
The Task
We were tasked with reinventing Microworks’ brand to match its transition from a company focused
on bespoke microfabrication to on that offers high volume production of microtechnology.

This would go hand in hand with a new website (see how we built Microworks’ website from scratch here)
and a push for greater marketability. Elements of the old brand should be recognizable in the new brand.
Europa Light
Europa Light
Europa Light
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Roboto Thin
Roboto Thin
Roboto Thin
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Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Roboto Regular/Bold
Roboto Regular/Bold
Roboto Regular/Bold
Roboto Regular/Bold

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A note on "Dark Mode": Why dark mode?

Dark mode compliments clean and minimalist designs.

Both the dominant gold and light blue colors featured in our photography, logo and calls to action benefit immensely from a dark background, providing a high contrast to these highlights. Other benefits include less strain on the eyes and lowered power consumption.
Explore their embedded site for yourself!